Effective date: August 27, 2026
HomeProp, LLC (“HomeProp,” “we,” “us,” or “our”) is a Florida limited liability company that provides residential property management, real-estate brokerage, and related technology services in the Tampa Bay region. We are the data controller responsible for the personal information described in this policy.
You can contact us at:
HomeProp, LLC
7401 Temple Terrace Highway, Ste B
Temple Terrace, FL 33617
Email: management@homeprop.com
Phone: +1 (844) 960-4527
This policy describes the information we collect through our website at homeprop.com, our owner and tenant portals, our forms, our voice and chat assistants, our email and SMS programs, and our property management operations, and how we use and share that information.
We collect personal information from several sources. The categories below describe what we collect and where it comes from.
Information you give us through website forms. When you fill out a form on our site (for example, a buyer-prospect form on /buy, a seller-prospect form, or a general contact form), we collect the information you provide. This typically includes your first and last name, email address, phone number, the page or context that produced the inquiry, any free-text message you wrote, your stated buyer or seller intent, and your consent to be contacted by SMS and email.
Information collected through our showings platform. When you request a showing for one of our managed rental properties, we collect the information you provide to ShowMojo, our third-party scheduling provider. This typically includes your name, email, phone number, requested showing time, identity-verification information that ShowMojo requires before confirming a tour, and any answers to ShowMojo’s pre-tour questions. ShowMojo shares that information with us as our service provider.
Information collected through our email program. When you subscribe to our email program (directly, through a form on our site, or by checking the marketing-email consent box on a lead form), we collect the email address and any profile attributes (such as your stated interests) and pass them to Klaviyo, our email-marketing platform, which manages our subscriber lists, sends our messages, and records engagement events such as opens, clicks, and unsubscribes on our behalf.
Owner-prospect chat. Our /manage page offers an owner-prospect chat assistant that we operate ourselves. When you use it, we collect the messages you send, the assistant’s responses, a per-session identifier, and basic timing metadata. Conversations are sent to Anthropic, which processes them solely to generate responses on our behalf and does not use them to train its models.
Hayden, our AI assistant. On our homepage and on our /manage, /sell, /invest, /rent, and /renters pages, we offer Hayden, an AI assistant you can speak to using your microphone or type with. Hayden is powered by ElevenLabs, our conversational-AI platform provider. When you use Hayden, your conversation — including the audio of your voice if you choose to speak, and anything you tell Hayden, such as a property address, a unit, or a maintenance issue — is transmitted directly from your browser to ElevenLabs and processed there to generate Hayden’s responses. Your microphone is off by default and is used only if you turn it on.
To answer questions accurately for our current residents and owners, we give ElevenLabs access to relevant account and property records, so that Hayden can respond about your specific lease, unit, or service request. ElevenLabs uses that access solely to provide Hayden on our behalf.
If you give Hayden your contact information, we may use it to follow up with you about your inquiry, and, where you have consented to marketing communications, it may be added to our email marketing platform as described in the “Information collected through our email program” section above.
HomeProp does not store your Hayden conversations on our own systems. ElevenLabs does store conversations on its platform. What ElevenLabs retains, for how long, and how it uses that information is described in ElevenLabs’ own privacy policy, and your use of Hayden is subject to ElevenLabs’ privacy policy and terms of service. Please do not share Social Security numbers, financial account numbers, or other sensitive information with Hayden.
Embedded media and property listing data. Some pages on our site embed media hosted by third parties, including YouTube video and Spotify audio. When a page containing an embed loads, the provider may receive your IP address and set cookies, and your interaction with the embedded player is governed by that provider’s terms and privacy policy. Our property search and market pages display listing data supplied through a multiple listing service (MLS/IDX) feed licensed to HomeProp; that data is retrieved by our servers and is subject to the terms of the originating MLS.
Tenant and owner portal data. When you log into your owner or tenant portal, we collect the information you provide to or generate within Propertyware, our underlying property-management platform. This includes lease terms, payment history, work-order requests and status, owner statements, occupancy records, and related communications. Propertyware operates this portal as our service provider.
Information from our website and analytics tools. When you visit our site, we automatically collect standard server log information (IP address, browser, operating system, referring page, the pages you visit, and the time of your visit). We use Google Analytics and Google Tag Manager to understand aggregate site usage. Our site also loads typefaces from Google Fonts, which may receive your IP address when a page loads. We do not run a Klaviyo tracking pixel on our website; Klaviyo receives the information you submit through our forms and records engagement with the emails we send, as described above.
Information from our SMS program. Described in detail in the “SMS and text messaging” section below.
We use the information we collect to:
We operate an SMS program through Twilio, our messaging platform. Our toll-free messaging number is +1 (844) 960-4527.
Message types. When you have opted in, we may send you SMS messages for the following purposes: lead follow-up and inquiry response, showing and appointment reminders and confirmations, maintenance and service-request status updates, lease and renewal communications, owner and tenant account notifications, and other operational messages directly related to our services to you.
Message frequency. Message frequency varies based on your interactions with us and the lifecycle stage of your inquiry, lease, or owner relationship.
Costs. Standard message and data rates may apply, depending on your wireless plan and carrier.
How you opt in. You opt in to receive SMS messages from us only by giving us your express consent at the point we collect your phone number. This consent is collected by checking an SMS-consent checkbox on a form on our website (for example, a buyer-prospect or seller-prospect form) or by completing the SMS opt-in form on our SMS Terms & Conditions page, by signing a lease addendum that includes SMS consent language, or by replying to an opt-in confirmation prompt we send you. We will not send you marketing or promotional SMS messages without your express prior consent.
How you opt out. You can opt out of receiving SMS messages from us at any time by replying STOP to any message from our toll-free number. You will receive a confirmation that you have been unsubscribed, and we will not send you further SMS messages other than as required to confirm your opt-out. You can also request help by replying HELP to any message, and we will respond with information on how to reach us.
No marketing data sharing. HomeProp does not share SMS opt-in data or consent information with third parties or affiliates for marketing purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes at any time. Text messaging originator opt-in data and consent will not be shared with any third parties. This policy applies regardless of whether the third party is a parent, subsidiary, or business affiliate. We share SMS-related personal information only with Twilio (acting as our service provider to deliver messages on our behalf) and as otherwise described in the “How we share information” section below.
Carrier disclaimer. Wireless carriers are not liable for delayed or undelivered messages.
Our website uses the Google Maps Platform APIs, including Google Maps and Google Places, to display maps, provide address suggestions, and show publicly available information about properties and neighborhoods. When you use pages that include these features, Google may collect and process information about your use of them, including your IP address and, where you have granted permission, your device location.
We incorporate by reference the Google Privacy Policy, which describes what information Google collects through these services, how Google uses it, and the choices available to you. Your use of Google Maps features on our site is also subject to the Google Maps/Google Earth Additional Terms of Service.
We also use Google Analytics to understand aggregate site usage. Google Analytics data is processed under the same Google Privacy Policy incorporated above.
We share personal information in the following limited circumstances.
Service providers. We share information with third-party service providers who perform services on our behalf and who are contractually obligated to use that information only as we direct. Our service providers include:
Buyer’s and seller’s agents within our brokerage. When you contact us through a buyer-prospect or seller-prospect form, we route your inquiry to the appropriate licensed agent within HomeProp’s brokerage so that the agent can follow up with you.
Legal requirements and protection. We may disclose information when required by law, subpoena, or other legal process; when we believe disclosure is necessary to protect our rights, your safety, or the safety of others; or to investigate fraud or respond to a government request.
Business transfers. If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy, personal information may be transferred as part of that transaction. We will notify you of any such transfer that materially changes how your personal information is used.
We do not sell personal information, and we do not share personal information with third parties for those third parties’ own marketing purposes.
We and our service providers use cookies and similar technologies on our site, including:
You can disable cookies through your browser settings. Doing so may impair some features of the site.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, and disclosure. These safeguards include encryption of data in transit (HTTPS/TLS), encryption at rest for sensitive credentials (stored in AWS Systems Manager Parameter Store as SecureStrings), least-privilege IAM roles for backend services, and rate limiting on public endpoints. No method of transmission or storage is completely secure, however, and we cannot guarantee the absolute security of your information.
Subject to applicable law, you may have the following rights regarding your personal information:
To exercise any of these rights, contact us at management@homeprop.com or at the mailing address above. We will verify your identity before responding and will respond within the time required by applicable law.
We do not sell personal information, and we have not done so in the prior twelve months.
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, please contact us at management@homeprop.com and we will delete it.
This policy and any dispute regarding our collection, use, or disclosure of your personal information are governed by the laws of the State of Florida, without regard to its conflict-of-laws principles. The exclusive venue for any dispute arising out of or related to this policy is the state and federal courts located in Hillsborough County, Florida.
We may update this policy from time to time to reflect changes in our practices, our services, or applicable law. When we make material changes, we will update the effective date at the top of this policy and, where required, provide additional notice (for example, by email to subscribers or by a banner on our site). Your continued use of our services after the effective date of an updated policy constitutes acceptance of the updated policy.
If you have questions about this policy or want to exercise any of your rights, contact us at:
HomeProp, LLC
7401 Temple Terrace Highway, Ste B
Temple Terrace, FL 33617
Email: management@homeprop.com
Phone: +1 (844) 960-4527