Our Inspiring Ethos
Real estate isn’t a stock. It’s where belonging gets built, where responsibility lands, where legacy begins. No investment puts more weight on the person who holds it — or offers more meaning when it’s handled right.
We built HomeProp to be worthy of that weight. And we built the technology to back it up — systems that price intelligently, track every commitment, and operate around the clock — so that what our people promise, our organization can always keep.
Mission
To provide accurate, intelligent, and professionally excellent real estate service — with integrity, honesty, and virtue — to enrich the lives of everyone we serve.
Vision
Real Estate Done Right. The most trusted real estate company in Tampa Bay — known for the character of our people, the precision of our systems, and the relationships we build that outlast any transaction. Tampa Bay first. Then wherever trust earns us the right to go.
Values.
Accuracy
We get it right. Accurate pricing, accurate advice, accurate representation — because in real estate, the distance between close and correct costs someone real money. We built tools that close that distance every time.
Intelligence
We built our expertise into our systems, so it doesn’t go home at 5. Predictive pricing tuned to this neighborhood. Real-time tracking of every commitment we make. Tools that extend our team’s judgment — not replace it. Three decades of Tampa Bay knowledge, in our people and in our technology.
Professionalism
Every interaction. Every property. Every client. Our best — always. Not because a standard demands it. Because you deserve nothing less.
Service
We don’t manage assets. We steward the things that matter most to the people who own them. Whether you’ve trusted us with one home or ten, we know what that trust cost you — and we treat it accordingly.
Integrity
We handle mistakes with honesty and fix them completely. We deliver what we promise. We represent your interests as if they were our own.
Honesty
We tell you what’s true, even when it isn’t what you want to hear. An accurate picture of reality is the most valuable thing we can offer anyone.
Virtue
The best systems in the world mean nothing without people worthy of trust. We recruit for character first — because everything else we offer rests on that foundation.
Two decades. Two industries. One mission.
HomeProp didn't start here. It started in 2005, when Peter Murphy and Chase Clark founded Home Encounter in Tampa — a property management company built on a single radical idea for its time: that owners deserved actual transparency into how their homes were being managed. Home Encounter grew into one of the largest single-family property managers in the Southeast United States.
In 2013, Peter and Chase co-founded Home River Group — today one of the largest property management companies in the nation, with more than 40,000 homes under management across 200+ markets in 35+ states. Along the way, their marketplace analytics and investor guidance were featured in The Wall Street Journal, Bloomberg, CNBC, HousingWire, and dozens of industry outlets. The BuyingTampaBay podcast — still one of the most referenced voices on Tampa Bay real estate — grew out of that era.
HomeProp is the third act. And in many ways, it's the most important one.
We founded HomeProp to answer a question the property management industry has avoided for twenty years: what would happen if the operational intelligence of a 40,000-door institution were delivered with the care and personal attention of a local team managing 200 homes?
The answer is what we're building here. HomeProp owners get white-glove service from a team that knows them by name — paired with a proprietary AI platform (our Knowledge Operating System, or KOS) that learns continuously from every property, every market shift, and every decision we make. Our AI doesn't replace our people. It makes them faster, sharper, and more proactive than any PM you've ever worked with.
Two decades of experience, an institutional-grade data engine, and a team small enough to actually care about your home. That's HomeProp.
Co-Founder
Peter co-founded Home Encounter in 2005 and Home River Group in 2013, building two of the largest residential property management platforms in the country. His commentary on rental market dynamics has appeared in The Wall Street Journal, Bloomberg, CNBC, and HousingWire. At HomeProp, Peter leads product direction and hands-on architecture of the HomeProp AI platform — the Knowledge Operating System that makes our team measurably better at their jobs every week. He also teaches Principles of Marketing, Consumer Behavior, and Microeconomics at Florida College, where he's developed AI-powered tools that are reshaping how business fundamentals are taught.
Co-Founder
Chase is the operational backbone of every company he and Peter have built together. Co-founder of Home Encounter (2005), Home River Group (2013), and now HomeProp, Chase's specialty is the unglamorous, high-leverage discipline that separates well-run property management from the rest: accounting, finance, collections, owner financial reporting, and maintenance operations. At HomeProp, Chase owns the systems that protect owner equity — rent collection, expense control, turnover speed, and financial transparency. His fingerprints are on every P&L we deliver.
"I told HomeProp's AI exactly what I wanted — a three-bedroom near good schools with a yard for the dog, under $450k. Thirty days later we closed. No other search tool I used even came close."
— Sarah M., Home Buyer
Wesley Chapel
"I own six properties in the Tampa market and the HomeProp owner tools have completely changed how I make decisions. Real rent comps, real maintenance cost data, real yield analysis. I stopped guessing."
— James R., Property Investor
Land O' Lakes
"My AC went out at 11pm on a Tuesday. I called and La'Dawn answered, took the details, and had a vendor at my door by 9am the next morning. I've never had a landlord that responsive in my life."
— Maria T., HomeProp Tenant
New Tampa
Office
5470 E Busch Blvd, Suite 452
Tampa, FL 33617
Phone
(844) 960-4527
Email
contact@homeprop.com
Hours
Mon–Fri, 9:00 AM – 6:00 PM
Tell us about your property and our team will follow up.
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Tell us what you want and we will send you matching Tampa Bay homes.
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